A rewards system empowering locals to rediscover their cities in a gamified and rewarding experience.
How the system works
Choose and complete location-based
challenges randomly assigned to you.
Earning and accumulating dobloon
points by completing challenges.
Redeem various city-related perks and
travel benefits with dobloon points.
What makes the current rediscovery so difficult?
Current problems
Too many options = No option. Many locals are overwhelmed by options and recommendations on the internet. The decision fatigue makes locals hard to decide where to go and what to do.
And unlike tourists, many locals feel like they have unlimited time and opportunities to visit places in their city. so some of them need a little extra push to actually take action.
Endless scrolling
Rewarding challenges
Dobloon solution (product)
Empowering locals to rediscover their cities in a gamified and rewarding experience.
You will always have 4 challenges, each offering different point values. When one is completed, a new one appears.
Design approach: Branding
Dobloon means Spanish gold coin: the treasures everyone dreamed of during the Age of Exploration. The logo consists of solid circles symbolizing coins, while the last letter “n” forming the shape of a treasure chest icon that can be used separately as a secondary logo within the system.
As the treasure chest opens and closes, it swallows or releases text and images. This dynamic runs throughout the entire visual system to hint at the gamified mechanism of Dobloon.